Football Association chief executive Martin Glenn admits top former players in England often find punditry to be more attractive than coaching.
Glenn said the FA is adopting a "creative" approach to the issue of trying to tempt ex-England internationals into earning their coaching badges but accepts that many will prefer to earn money by working in the media.
"There is a pathway [to coaching] should they choose it," Glenn said in The Guardian. "It's just the alternative can seem more interesting, more fun and more lucrative.
"If you can earn millions being a pundit it's a lot less pressured than it is running a team. There is something about England where because of the money in TV that is not a bad pathway at all."
Glenn said he knows former England striker Gary Lineker, who works as a presenter for the BBC and BT Sport, and added: "The last thing he would want to do is be a manager, and that was back in the olden days.
"You have to be a bit more creative about how you tap into them. We've got a great facility here [St George's Park] to get your UEFA A and B coaching badges and the rest. There's a pathway for those who want it.
"England is quite unique now because of the money you can make out of broadcasting. Some of those you might see as more obvious coaching-type people would have different avenues, but I always say the best players don't make the best coaches. They're not the only source of talent."
Mike Phelan, the caretaker manager at newly promoted Hull, is currently the only former England international in charge at a Premier League club, with Burnley's Sean Dyche, Bournemouth's Eddie Howe and Crystal Palace's Alan Pardew the only other English bosses in the top flight.
Former England assistant coach Gary Neville gave up his role as a Sky Sports pundit to take charge at Valencia last season but was sacked after less than four months, and he told The Sunday Times at the weekend that he is not planning to make a swift return to coaching.