Tottenham Hotspur have held talks with Uber about a naming-rights package for the club's new stadium but a deal with the taxi giant remains unlikely, according to Squawka.
The website claims talks between Tottenham and Uber over a £20 million-a-year deal began in July, but there is also strong interest from financial institutions, communications companies and airlines, making an agreement unlikely at this stage.
Spurs reportedly hope to agree a package worth £20-25m for between six and 15 years for the new stadium, which is under construction next to White Hart Lane.
The new 61,000-seater venue is due to be ready for the start of the 2018-19 season and will cost in the region of £400m. California-based Uber has been valued at $69 billion (£56.5bn).
Last month, Tottenham chairman Daniel Levy told ESPN that the club had already begun discussions with potential naming-rights partners.
"We've started engaging in various markets with a number of potential candidates," he said. "I would say at a very early stage, it is our intention to sell naming rights but we have to go through a process and I think it will be some time before we pick the right brand for our stadium."
A report last month in The Times said Spurs have opened talks with Qatar Investment Authority about a naming-rights deal for the new stadium, claiming it was one of more than 300 companies, institutions and investment vehicles approached by the club about sponsorship.