Previous
SC Freiburg
Borussia Monchengladbach
11:30 AM UTC
Game Details
Next

Messi concerns grow as he misses training again

Barcelona
Read

Sources: Barca transfer budget ruined by virus

Transfers
Read

Sources: Barca make enquiry for City's Garcia

Transfers
Read

Sources: Messi's Barcelona exit clause expires

Transfers
Read

La Liga to sponsor new Davis Cup finals backed by Gerard Pique

MADRID -- The Spanish league will sponsor the new Davis Cup Finals organised by a group founded by Barcelona defender Gerard Pique.

La Liga says it will promote the tennis competition through its international broadcasts in Europe, Asia, Africa, the United States and Latin America.

The league says the campaign will air during matches in October. The overhauled Davis Cup Finals will be played from Nov. 18-24. The first two editions are taking place in Madrid.

In this first year, the league will also sponsor the Davis Cup qualifiers, which begin on Friday.

The agreement was made between the league, the International Tennis Federation and Kosmos Tennis, a subsidiary of the group behind the competition's new format.

La Liga says the deal will allow the league and its clubs to increase their global visibility and reach a new audience through tennis fans across the world.

Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on ESPN's media platforms. Learn more.