Mario Gotze appears to be keen to stay at Bayern Munich despite interest from Juventus, according to CEO Karl-Heinz Rummenigge.
Gotze, 23, fell down the pecking order at Bayern after a disappointing season, and there has been speculation that he could leave the Allianz Arena.
Rummenigge has left the door open to a potential sale on more than one occasion in recent weeks, and Juve -- who have agreed to sell Arturo Vidal to Bayern -- have confirmed their interest.
However, Bayern boss Pep Guardiola has said he wants to keep the midfielder and it appears the Germany international is ready to fight for his place.
"I don't know if Juventus have had contact with him," Rummenigge said. "I get the impression that he wants to stay.
"If I was his agent, I'd advise him to stay at Bayern Munich and to go at full throttle."
Former Bayern boss Ottmar Hitzfeld has also urged Gotze, who scored the winner in the 2014 World Cup final, to knuckle down and prove his worth to the club.
Hitzfeld, who won the Champions League with Bayern in 2001, says the former Borussia Dortmund star is the type of player that they should be looking to keep.
"Mario Gotze is the prime example of a German player who is made for Munich," Hitzfeld wrote in kicker.
"This fantastic footballer must be there for the challenge and impose himself so that Guardiola cannot do without him."
In the wake of club icon Bastian Schweinsteiger's switch to Manchester United, Hitzfeld is worried that the Bavarians' identity could suffer.
"Bayern must be careful not to sign too many foreign players," he said. "Lately this trend can be observed, whereas before it was always the goal of Bayern to employ the best German footballers."
Vidal will further boost the number of native Spanish speakers at Bayern and Hitzfeld hopes that this will not result in the character of the club being diluted.
"Bayern have to be careful to make sure that German remains the main language in the team and that not only Spanish will be spoken," he said. "You have to take account of the German mentality."