Manchester United have agreed a deal with PSV Eindhoven for Netherlands forward Memphis Depay, both clubs have confirmed.
Depay, 21, played under current United boss Louis van Gaal for Netherlands at the 2014 World Cup, and with 21 goals he is the Eredivisie's top scorer this season as PSV claimed the title.
PSV sporting director Marcel Brands said on the Dutch side's official website that his club were "very proud" of the transfer.
He added: "Memphis has come through all the PSV youth teams and has played an important part in securing the Eredivisie title this year.
"He is a wonderful product of our training facilities and will be making the move to a wonderful club in a wonderful league.
"In a sporting sense, we are obviously losing a fantastic player who is of great value to the team, but PSV is happy to allow him to make this wonderful step."
OFFICIAL: PSV has reached an agreement with Manchester United for the transfer of Memphis. #psv #memphis @ManUtd
- PSV (English) (@psveindhoven) May 7, 2015
Manchester United have also confirmed the transfer, which is subject to the player passing a medical.
#mufc has reached an agreement with PSV Eindhoven & Memphis Depay for the player's transfer, subject to a medical. pic.twitter.com/RdrJglzQGv
- Manchester United (@ManUtd) May 7, 2015
A statement on the English club's official website read: "Manchester United has reached agreement with PSV Eindhoven and Memphis Depay for the player's transfer, subject to a medical, once the transfer window opens in June."
Neither club confirmed the fee, but De Telegraaf reports that United have agreed to pay €30 million.
Paris Saint-Germain and Liverpool had also tried to sign Depay and PSG had said last week that they had edged ahead of United in their pursuit of the forward, but he now looks set to become Van Gaal's first summer signing.
He was given his Netherlands debut by Van Gaal and scored in the World Cup matches against Australia and Chile last summer, when he was nominated for the award of the best young player in the tournament.
Depay, a winger who can also operate as a centre-forward, will give United more competition on the flanks, where record signing Angel Di Maria, Juan Mata, Ashley Young and Adnan Januzaj can also play.
Another United winger, Nani, has spent the season on loan at Sporting Lisbon and has said he is unsure what his future holds.
United are also expected to try to sign a right-back and a central defender but received a blow in their pursuit of Gareth Bale when the Wales international's agent, Jonathan Barnett, said the winger is determined to stay at Real Madrid.