New Sheffield Wednesday owner Dejphon Chansiri wants to give his club a 150th birthday present to remember by helping them get back to the Premier League.
The Thai businessman, who owns Thai Union Frozen Group, officially took over the South Yorkshire club on Monday after buying them for 37.5 million pounds from outgoing owner Milan Mandaric.
With the Owls celebrating their sesquicentennial birthday in 2017, Chansiri has vowed to provide the funds to take them back to the top flight in time for that landmark anniversary.
However, he has warned he will not splash the cash wildly while also insisting he will protect the history of one of the most famous clubs in English football.
"I am looking forward to the challenges ahead and believe together we can achieve great success," Chansiri said.
"I share a dream with everyone involved at Sheffield Wednesday that we can celebrate our 150th anniversary in the Premier League.
"2017 is the approximate goal for when we would like to get back up. We are looking at making all of the necessary investments to get the club back in the Premier League.
"We are developing plans of action over the short, medium and long terms to maximise the sporting potential of Sheffield Wednesday in a healthy and sustainable manner.
"Everywhere I go, in Sheffield and England, I see the huge importance of this club, not just for Sheffield but within the whole football family.
"I intend to respect the rich football heritage the club and its supporters are rightly proud of. I am looking forward to the challenges ahead and believe together we can achieve great success."
VIDEO: Milan Mandaric hands over control of the Owls to Dejphon Chansiri http://t.co/oIIvqRatZH #swfc
- Sheffield Wednesday (@swfc) March 2, 2015
Wednesday have not been in the top flight since 2000 and are set for another mid-table finish in the Championship under boss Stuart Gray this season.
Gray has won plaudits for the job he has done at Hillsborough, saving them from the drop last season, in the face of a difficult financial climate at the club. And the 54-year-old has been told his job is safe by his new boss.
"I have met Stuart Gray, he is a good man, he is very knowledgeable about football and very competitive," Chansiri added. "I am very happy with what he has done with the club and today I give him my full support.
"At the end of the season we will evaluate the players and market with the consultation of the manager and staff. I believe there needs to be some investment but throwing money at the club is not a guarantee of success.
"We need to do it in a smart and sustainable manner. I believe if we work together and are intelligent about our approach to the transfer market we can make the necessary improvements."
Mandaric leaves the Owls after saving them from administration in 2010 and is happy to handover to Chansiri.
"Not long ago when I first met Mr Chansiri, I knew immediately that I was dealing with a very credible and enthusiastic person and a winner," the former Portsmouth and Leicester owner said.
"I just thought at that time that it would be great if we could put a deal together for him to take the club over and take it from this point to where all our great supporters deserve it to be.
"His enthusiasm, drive to win games and financial backing allow him to be a top chairman for this great club. I met a lot of different people and Mr Chansiri stands up above everyone else."