Manchester United's share price briefly dipped to its lowest level in over three years on Monday after Louis van Gaal's team slipped further behind their rivals in the hunt for Champions League qualification.
United dropped on the New York Stock Exchange from $14.50 (£10.05) $13.86 (£9.61) on Monday morning before rising in the afternoon and closing at $14.10, an overall loss of 2.9 percent.
The morning low was the lowest price since December 2012. Not even during the darkest days of David Moyes' reign had United's shares been valued so lowly.
United's hopes of finishing in the top four took a blow on Sunday when Diego Costa equalised in stoppage time to snatch a point for the Blues against Van Gaal's men.
They topped the table in November but are now six points adrift of the top four with 13 matches left, and the possibility of failing to qualify for the Champions League has clearly concerned investors.
Ed Woodward has secured a remarkable string of commercial deals, most notably the world-record £750 million, 10-year kit deal with adidas, but United's performances on the pitch and their league position are of clear concern to those who invest in the club.
Investors will get their chance to grill the United executive vice-chairman during a conference call on Thursday, when the club's first-quarter results of 2016 will also be announced.