MILAN -- MP & Silva has won the vote to distribute Serie A TV rights internationally for another three seasons.
The London-and Singapore-based company will pay 172 million euros ($219 million) for the first year of the deal, 185 million euros ($236 million) for the second year and 200 million euros ($255 million) for the final year.
It's a big increase from the average annual fee of 117 million euros (nearly $150 million) for the previous deal with MP & Silva.
The other two offers from IMG and B4 Capital were reportedly significantly lower.
MP & Silva president Riccardo Silva said it's "a considerable investment considering the crisis of Italian football," and added that he was confident in Serie A's ability "to bounce back competitively."
The deal does not include domestic rights.