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Steve Bruce pledges future to Hull, rejects report he cannot sign players

Steve Bruce is to stay on as Hull City's manager after spending the past month considering his future.

Bruce, 55, won promotion to the Premier League with Hull for a second time following a 1-0 victory over Sheffield Wednesday in the Championship playoff final, but doubts over the long-term direction of the club led him to take stock of his position.

A report in the Daily Telegraph this week also suggested he was not permitted to make any signings while potential takeover talks continued. But Bruce insists it's "business as usual" ahead of the 2016-17 season

The former Birmingham City, Wigan Athletic and Sunderland manager has no plans to walk away from the KC Stadium as they prepare to embark on their fifth season in the top flight.

"I am looking forward to joining up with my players and staff in Portugal next week for our preseason training camp," Bruce told the club's official website. "Despite the talk of potential takeovers, my focus is on what happens on the pitch and as far as I am concerned it is business as usual.

"We plan to make improvements to our squad in the coming weeks and a transfer budget and wage structure has been set by the board for the new campaign. It is simply not correct that I have been told I cannot sign any players as reported this week."

He added that, since earning promotion to the Premier League, he and the board had been preparing for the coming season and that they plan to invest in the club both on and off the pitch.

"Since the playoff final I have been in contact with our board of directors and other officials on a regular basis and I am confident we all understand what we need to do to be ready for the Premier League season ahead of us," Bruce said.

"We are already looking at potential targets in order to strengthen the squad. In addition to strengthening, we have also started working on several other projects including alterations at our training ground in Cottingham.

"Preparations for next season have been well under way since we left Wembley in May. As supporters we need you now more than ever, let's make the KCOM Stadium a difficult place for teams to come to next season starting with Leicester on the opening weekend."

Hull have been up for sale ever since owner Assem Allam lost his bid to change the club's name to Hull Tigers in April 2014, but he has been unable to find a buyer as yet.

Long-term planning has not been helped by the fact that Allam has been unwell this year and required surgery, with his son and vice chairman Ehab Allam taking charge of day-to-day affairs and talks with potential investors.

There has been widespread supporter unrest over Allam's ownership since the attempted name change, most recently surrounding the decision to scrap season tickets and replace them with a new membership scheme.