Such is the tribal nature of sport that the owner of any team will guarantee instant popularity and affection from the club's supporters if his or her backing leads to success on the field, but Vichai Srivaddhanaprabha's connection to the fans of Leicester City ran deeper than that.
That is why his tragic death in Saturday's helicopter crash outside the King Power Stadium will be mourned so greatly by the football community, in Leicester and beyond.
With the Bank of England set to introduce a new design for the £50 bank note, an unlikely movement is gathering pace to have a national hero featured upon it.
Football writer Jonny Gabriel is the man spearheading a semi-serious campaign to have Harry Maguire's image emblazoned on the new note -- specifically England defender riding on top of an inflatable unicorn.
LEICESTER, England -- Three thoughts on Liverpool's 2-1 win vs. Leicester in the Premier League.
1. Liverpool maintain 100 percent winning record
If you ignored the action on the pitch and just watched Jurgen Klopp on the touchline, you would never know that he was the manager of the victorious team.
That's because Klopp knows his side got away with one at the King Power Stadium. Liverpool started the game in a manner that suggested they would humiliate Leicester, but ended it clinging on to a one-goal...