Cardiff City owner Vincent Tan insists he has no intention of backing down to fan pressure and will keep the colour of the club red despite protests.
The Malaysian businessman changed a century old tradition of the club playing in blue when he turned them red in 2012 to make them more appealing globally.
Cardiff's fans have not reacted well to the change and supporters groups claimed this week that they will step up their protests in 2015.
Tan, however, will not be moved and says that he wants fans to focus on supporting their side and getting back into the Premier League.
"I would like to tell them this: Protesting will not make me change my mind," Tan told Sky Sports News. "Cardiff will stay red and we hope the fans will think carefully and support the club so that we can get promoted to the Premier League.
"Cardiff will stay red and we hope the fans will think carefully and support the club so that we can get promoted to the Premier League."
Tan also insists that the fans should be more grateful to him for putting in so much money. The club were relegated from the Premier League last season under Malky McKay then Ole Gunnar Solskjaer and lie in 11th place in the Championship table, but have high hopes of getting back into the top flight.
"They should know that when I first invested in the club I said I would put in up to £100m if they would let me change the colour to red and use the red dragon as the symbol and replace the bluebird emblem," he added.
"After all, the red dragon is the symbol and national flag of Wales. At the time everyone agreed and I kept my part of the bargain. I have invested now more than £100m so if they are protesting are they keeping their part of the bargain?
"I have done my part and they agreed. I hope they will think carefully and change their mind and support the club. After all it was my money that took up to the Premier League after 51 years. It was not Malky MacKay. He actually wasted a lot of money and all of this will come out soon.
"I think I am honourable and I hope and wish they will be honourable for the sake of Cardiff City Football Club."