Sean Dyche saw his Burnley side seal a £100 million promotion to the Premier League but was happy to shun a champagne celebration for a service station coffee.
The Clarets secured a top-two finish in the Championship with a 1-0 win over QPR, courtesy of Sam Vokes' brilliant second-half header.
That took their unbeaten run to 22 matches, confirming their return to the top flight at the first opportunity and a bumper pay day as broadcast rights soar for the 2016-17 campaign.
But while Dyche was content for his players to mark the occasion in style, he planned to recreate his modest celebration from the previous promotion campaign.
"It feels fantastic. It's marvellous. But I'll be in the car later, driving down the M6 with my kids and my wife," he said. "I'll probably grab a coffee at McDonald's like I normally do.
"Two years ago people were staring at me like 'Is he really in here getting a coffee?', but I am normal, I do have a life, and that's what I'll be doing.
"The lads will get a couple of days off, no mistake, and if they have a couple of drams they deserve it.
"But come Thursday, or Wednesday, they'll be ready to train. We've got a chance to win the title now and we must be ready to take it."
There were joyous celebrations at Turf Moor, with fans pouring on to the pitch while Dyche and his charges took in the moment with their families.
But the manager was eager to stress that promotion was only one part of the season's aims.
Having finished second to Leicester in 2013-14, his eyes are firmly on lifting the Championship trophy.
"We'll be focused on Saturday [against Charlton] I can assure you. We were runners-up last time don't forget," Dyche added. "So we want to win it. That will be the focus. We'll go and win it, that's our job.
"Let's enjoy it now because this is another part of history for this club and history runs deep here."