Manchester United manager Louis van Gaal admits striker Robin van Persie has been struggling for confidence in front of goal and had "a very bad game" against Arsenal last weekend.
The Holland forward had only 13 touches of the ball against his former club, three of which while taking corners, before Van Gaal replaced him with 18-year-old James Wilson for the last 15 minutes.
Indeed, in the whole of 2014, Van Persie has scored only eight goals in 21 Premier League matches, as United prepare to host Hull City Saturday.
Van Gaal said when he was in charge of Bayern Munich, Germany striker Mario Gomez had fewer touches during some matches, but accepted that Van Persie has been struggling for form.
"I do think 13 is few for a striker. I want to improve that," said Van Gaal. "You can count his touches on the ball but more important is how he is playing.
"It was a very bad game for him. That is why I changed him. When I change a player, it is not because he is the best player on the pitch. You are doing something wrong. I believe in the players. When I change them, normally, it is because they are doing something not good in their performance.
"When you pick up this match it is easy to put a question about 13 touches. OK. But strikers do not touch the ball often. That is their profession.
"Now I have a surprise for you. I had an international striker, Mario Gomez. He touched the ball nine times during Bayern Munich matches in my time."
Asked what Van Persie needs to do to get back to the level of being the best striker in England, the United boss said: "It is a question of confidence, or maybe scoring a wonderful goal at the right moment. It can be tomorrow.
"You know how strikers are. They have to score goals. They feel like that. It is not that I am asking that. I have said they have to be an attacking point and help our team in the third and fourth phase. For me, it is not important who scores. The team has to score."
Van Gaal also warned Van Persie that he will have to fight for his place as he prepares to welcome Radamel Falcao back to his squad after injury.
Falcao's loan spell at Old Trafford has been disrupted by injuries, but Van Gaal is hopeful he will be in the squad for Saturday's visit of Hull.
Asked if Falcao's return would increase the pressure on Van Persie, Van Gaal said, "Every player in my selection has to fight for his position and I shall always take the best of the players and it must also be suitable for the mix of players. So it is also an obligation of a player that he does that."
United's 2-1 win at Arsenal saw a return to the top four, but Van Gaal brushed off suggestions that the result will spark new-found confidence in his squad.
"I don't think so. The performance was not that performance I think will give a lot of confidence," said Van Gaal. "The performance was not the performance I had in mind.
"But the fighting spirit was unbelievable. We scored goals that we had imagined, but we didn't perform well in ball possession. We have to improve that. When we win with a good performance, it shall give much more confidence than this good result against Arsenal.
"Of course it gives confidence, but when you also perform well it gives much more stimulus, I think."
It is not just Falcao poised to provide a huge boost for United, but Argentina defender Marcos Rojo is also in contention to face the Tigers after being out with a shoulder injury.
Phil Jones (shin), Jonny Evans (ankle) and Rafael (hamstring) are all still out injured, though.