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Bournemouth, Watford to earn £130m for Premier League promotion - report

Bournemouth's imminent promotion into the Premier League could see them pocket at least £130 million, according to business advisory firm Deloitte.

Monday night's 3-0 win over Bolton capped a remarkable rise for the south coast club, leaving them on the brink of promotion from the Championship to the top flight despite nearly going out of business seven years ago.

With Watford having already secured automatic promotion, the two clubs are expected to bring in added revenue upwards of £130 million when they move into the Premier League.

That figure is estimated to be due to a combination of extra income and parachute payments should they be relegated after just one season, although the figure will rise significantly should the Cherries survive.

Adam Bull, senior consultant in the Sports Business Group at Deloitte, said: "The prize becomes around £230 million if the promoted club can survive its first season in the Premier League and benefit from the new and improved broadcast deals in the 2016-17 season.

"Although the clubs promoted last season are fighting a relegation battle, in each of the last six seasons at least two of the three promoted clubs have successfully retained their Premier League status in that crucial first season.

"The continued increase in the value of promotion to the Premier League provides newly promoted clubs the opportunity to make strategic investment on and off the pitch.

"Inevitably, the short-term priority is usually investment in the playing side of the business, but clubs should also look to make improvements for the medium and long term."